Why mouth cancer awareness must be a year-round commitment

Access through your institution Buy or subscribe Mouth cancer is an escalating concern in the UK, with cases surpassing 10,000 annually for the first time.1,2,3,4 This stark figure

underscores the urgent need for ongoing awareness and action to address its rising prevalence. Having been involved in mouth cancer campaigning for decades, I've witnessed progress but

also persistent challenges in keeping this disease in the public and professional consciousness year-round. Every November, campaigns like Mouth Cancer Action Month (MCAM) draw attention to

the issue, increasing public engagement and professional focus. These efforts are impactful, but their momentum often wanes once the campaign period ends, raising a critical question: how

can we sustain awareness throughout the year? This is a preview of subscription content, access via your institution ACCESS OPTIONS Access through your institution ADDITIONAL ACCESS OPTIONS:

* Log in * Learn about institutional subscriptions * Read our FAQs * Contact customer support REFERENCES * NHS Digital. Cancer Registration Statistics for England, 2022; 2024. * Public

Health Scotland. Information request for cancer incidences and mortality for Scotland. Request made by Oral Health Foundation; 2024. * Welsh Cancer Intelligence and Surveillance Unit. Cancer

Reporting Tool - Official Statistics; 2024. * Northern Ireland Cancer Registry. Information request for latest cancer incidences and mortality statistics Northern Ireland. Request made by

Oral Health Foundation; 2021. * NHS. Information request for mouth cancer referrals by month. Request made by Oral Health Foundation; 2023. * Oral Health Foundation. State of Mouth Cancer UK

Report 2024. Available from www.dentalhealth.org/thestateofmouthcancer (Access January 2025). Download references RIGHTS AND PERMISSIONS Reprints and permissions ABOUT THIS ARTICLE CITE

THIS ARTICLE Why mouth cancer awareness must be a year-round commitment. _BDJ In Pract_ 38, 74–75 (2025). https://doi.org/10.1038/s41404-025-3033-6 Download citation * Published: 10 March

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