Discount store action is france’s favourite brand for the first time

Connexionfrance

Discount store action is france’s favourite brand for the first time"


Play all audios:

Loading...

THE LOW-PRICE SHOP BEAT OFF COMPETITION FROM DECATHLON AND LEROY MERLIN Dutch discount brand Action has beaten off competition from Decathlon and Leroy Merlin to become France’s favourite


brand, according to a new ranking. French sports brand Decathlon and DIY chain Leroy Merlin have been fighting it out for first place for years, but Action has bumped them down THE 2023


LIST, to second and third place respectively. Fast food giant McDonald’s was in fourth, while entertainment brand Fnac came in fifth. Action has risen by 10 places in the ranking in just two


years, which is likely a reflection of soaring food prices and inflation. Last year (2022), it came in third place, while in 2021 it was in seventh, and in 2020 it came in 9th. In 2022 and


2021, Leroy Merlin came first, with Decathlon in second. In 2020, Decathlon hit the top spot, with Leroy Merlin in second. The annual study, published by management consultancy firm EY


Parthenon, asked 9,300 consumers in France, with more than 56,000 opinions counted. It included more than 165 brands across 18 categories. WHAT IS ACTION? The Action group is a discount


store that offers new products every week, including in the categories of food, clothing, home decor, and hygiene. Founded 10 years ago, it now has 726 stores across France. It made


€8.9billion in 2022, REPORTED CONSUMER TRADE MAGAZINE LSA. Guy-Noël Chatelin and Frédéric Fessart, EY-Parthenon partners and authors of the study, said: "The Covid crisis and the return


of geopolitical instability in Europe continue to impact both consumption patterns and supply chains. Retailers now face new challenges. “The low-price discount image is asserting itself as


an essential fighter in this hyper-inflationary period due to the search for good deals, the shift towards cheaper products, and of course towards second-hand. “However, this price battle


must not compromise the quality of the offer or trust, two key dimensions that build lasting customer satisfaction and loyalty.” FRANCE’S FAVOURITE BRANDS: THE FULL RANKING FOR 2023 * Action


  * Decathlon * Leroy Merlin * McDonald’s * Fnac * Amazon * Picard * Ikea * Leclerc * Histoire d’Or RELATED ARTICLES LEROY MERLIN VOTED FRANCE’S FAVOURITE DIY SHOP: DO YOU AGREE?


Trending News

Dominant half seals Norths win

Dominant half seals Norths winPaddy SweeneyKalgoorlie MinerTue, 18 June 2013 12:16PMShare to FacebookShare to XEmail UsC...

Untouched 'time machine' teslas found in shipping crate now up for sale

Three untouched 2010 Tesla Roadsters have been discovered in a shipping crate (Image: SWNS) Three untouched 2010 Tesla R...

Coke truck promotion under fire from scots health chiefs

The soft drinks giant’s annual “festive” campaign was due to start today in Glasgow. But more than 40 public health dire...

Extinction rebellion protests exempt from boris's new coronavirus rule

The news broke after the Government provided clarification over what would be exempt from its six-person limit. Among th...

Genomic evidence of human selection on vavilovian mimicry

ABSTRACT Vavilovian mimicry is an evolutionary process by which weeds evolve to resemble domesticated crop plants and is...

Latests News

Discount store action is france’s favourite brand for the first time

THE LOW-PRICE SHOP BEAT OFF COMPETITION FROM DECATHLON AND LEROY MERLIN Dutch discount brand Action has beaten off compe...

Calling Home (Opinion)

Saturday morning, and I am celebrating with a second cup of coffee. Saturday brings the chance to get up and actually se...

Meghalaya corona cases - eastmojo

Shillong: Meghalaya on Tuesday recorded four COVID-related deaths, which pushed the toll to 1,285, while 162 new cases r...

Us of lower extremity deep vein thrombosis: a review | radiographics

ABSTRACT The standard protocol for lower extremity venous US extends from the common femoral vein through the deep calf ...

Pemex announces huge 500-million-barrel oil deposit, biggest find in 30 years

Pemex announced on Friday that it has discovered a huge oil deposit in Tabasco that could yield 500 million barrels of c...

Top