Martin lewis issues warning to social media users and begs 'keep your eye out'

THE MONEY SAVING EXPERT ASKED HIS SOCIAL MEDIA TO TAKE TWO ACTIONS IF THEY SAW AN AI VIDEO OF HIM 15:48, 02 Jun 2025Updated 15:48, 02 Jun 2025 Martin Lewis has furiously called out a fake

video that uses AI to recreate his image and push bogus financial advice. These scams regularly make the rounds on social media, with most platforms still operating like a digital wild west

leaving users vulnerable to scams preying on their admiration of celebrities and online personalities. In response to the fake AI video, Martin reposted it with a warning to his followers.

READ MORE: NATIONWIDE CUSTOMERS TOLD JUNE DATES TO CHECK BANK ACCOUNTS FOR £100 BONUS PAYMENTS The 52-year-old penned: "PLEASE KEEP YOUR EYE OUT FOR THIS SCAM DEEP FAKE AI VIDEO!"

He then asked his fans that "if you see it please..." Article continues below "a) Report it to the platform as a scam "b) Post a reply to it to warn others off it and

ensure they know it is criminals trying to steal their money and nothing to do with me." The video showed a disturbingly realistic fake video in which the finance guru appeared to

promote investments. The video was urging people to join a WhatsApp group to get investment tips. This isn't the first time Martin has called out these fake videos, as he has campaigned

for many years to end scam financial posts. Last month he said: "No one is looking after you. You have to look after you. Frankly, any advert you see on social media with celebrities

faces on it, or someone famous' face on it, I just wouldn't touch it. Always go to a separate place. Article continues below "Anything advertising crypto, do not touch it. If

you want to do crypto, you need to make sure you're doing the research, not just clicking the link on social media. "Do not touch adverts promising you to get rich, promising you

investment. "You do investments by doing detailed research and reading on legitimate websites, not by clicking the link."