UK anti-austerity march: Not newsworthy enough?

On Saturday, around 50,000 people took part in a march against the government’s austerity measures in London. The gathering, led by comedians Russell Brand and Mark Steel, marched down from

BBC’s News Broadcasting House to Westminster. The group was protesting against the austerity measures of the UK government. "The people of this building (the House of Commons) generally

speaking do not represent us, they represent their friends in big business. It's time for us to take back our power," said Brand.

In a dismal case, with the exception of The Guardian, no major newspaper or channel managed to cover it. The BBC, in front of whose office the March began, gave the news a token coverage in

precisely three sentences. The march was led by different associations who chanted and carried slogans like ‘NHS not Trident’ and ‘Jobs not Trident’. They also demanded that the UK

discontinue their coalition with NATO. 

Clearly, it was a group of dissatisfied people with legitimate concerns and they marched to no place less important than the seat of the UK government. Neither is 50,000 too small a number,

much less so for the BBC who managed to track down a single Scot at the World Cup. The Scot had cheered for a goal scored against England. The news was picked up by a few blogs and posts on

Twitter, but did the Tories see?