The history of pizza – how domino’s has become the best-selling brand in india
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The history of pizza – how domino’s has become the best-selling brand in india"
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However, the invention of modern-day pizzas took place in 18th-century Naples. It was spurred by the import of tomatoes from America to Europe in the 16th century. Initially, the Europeans
were cautious of the fruit. During the 18th century, fueled by overseas trade and a steady influx of peasants from the countryside, Naples was becoming one of the largest cities in Europe.
And with that, a great number of city inhabitants fell to poverty, especially the _lazzaroni_, who needed a food option that was easy-to-eat and cheap - pizza met their need. Pizzas were
sold by street vendors carrying huge boxes under their arms. The pizzas were cut and sold to meet the customer’s appetite or budget. These pizzas were made with inexpensive, easy-to-find,
and flavourful ingredients like garlic, lard, salt, _caciocavallo_ (cheese made from horse’s milk), _cecenielli_ (whitebait) or basil, and tomatoes. Because of their low popularity, tomatoes
were looked down upon by gourmets and were low priced.
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The history of pizza – how domino’s has become the best-selling brand in indiaHowever, the invention of modern-day pizzas took place in 18th-century Naples. It was spurred by the import of tomatoes ...
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