Pregnant rihanna’s ‘playing hide the baby bump’ in sultry new savage x fenty lingerie campaign

Rihanna’s baby bump is “Nobody’s Business” in her latest steamy summer Savage x Fenty campaign. The pregnant Fenty beauty founder kept her growing stomach a secret in the collection of glam

photos she shared from the shoot in her Friday Instagram post. “It’s me playing ‘hide the baby bump’ whole shoot! boutta be a cheeky summer,” she captioned the photos, announcing her latest

Savage x Fenty drop. She wore a mosaic floral lace lingerie set as she posed in an empty pool for the sizzlin’ pictures. EXPLORE MORE For bottoms, the singer, 37, sported a pair of matching

cheeky panties as she teased a glimpse of her backside in several photos. She finished off the look with a pair of vibrant orange sandals. It’s unclear how far along the singer was in her

pregnancy at the time of the photo shoot, but the “Pon de Replay” hitmaker — who typically doesn’t shy away from showing off her baby bump — successfully kept it hidden as she playfully

eased an ice cube down her body in the pictures. WANT MORE CELEBRITY AND POP CULTURE NEWS? Start your day with Page Six Daily. THANKS FOR SIGNING UP! The “Umbrella” singer revealed she was

pregnant with baby No. 3 earlier this month by debuting her growing baby bump before arriving at the Met Gala. She carried a black umbrella as she was photographed wearing a gray two-piece

skirt set, matching knee-high stockings and gray pumps. Her longtime partner, A$AP Rocky confirmed her pregnancy while speaking to reporters on the blue carpet at fashion’s biggest night,

telling them her look for the night would be “whatever just don’t really cover her baby bump.” Over the years, the singer — who is also mom to two other sons: RZA, 3, and Riot Rose, 1 — has

become known as a queen of maternity style for the pregnancy looks she’s delivered. And of course, her outfit for this year’s Met Gala afterparty was no exception. After rocking the blue

carpet in in a Marc Jacobs suit jacket, a form-fitting bustier top and a pinstripe maxi skirt, she changed into an edgier stomach-baring black ensemble. The look featured a ruffled top,

unbuttoned to reveal her budding belly as well as a lace-up, floor-length skirt. She finished off the look with a lace headpiece and a matching lacy pair of shoes.