Krispy kreme and pop-tarts plan trio of ‘unexpected’ mashups: ‘crazy good’

You _do-nut _want to miss this. Krispy Kreme announced a first-of-its-kind collaboration with Pop-Tarts, which will introduce three new, zany options to the dessert chain’s shelves — but

only for a limited time. Called the “crazy good” line, each new donut — they are already available in participating locations — reflects a universally beloved Pop-Tart flavor. “Krispy Kreme

and Pop-Tarts are coming together for the very first time – you know the result will be crazy good,” said Dave Skena, Krispy Kreme’s chief growth officer. “Krispy Kreme and Pop-Tarts fans

will love kicking off the year with this delicious collaboration!” The first is a frosted strawberry dipped in shortbread icing and stuffed with strawberry filling. Its outside is also

topped with shortbread pieces, sprinkles, a strawberry drizzle and pieces of strawberry Pop-Tarts. EXPLORE MORE Next is a frosted chocolate fudge donut that pairs chocolate icing with

browner batter buttercream and crushed-up frosted chocolatey fudge Pop-Tarts. Finally, a brown sugar cinnamon donut is topped with a buttercream flavored with brown sugar cinnamon cream

cheese. It is covered with frosted cinnamon roll Pop-Tarts. “Pop-Tarts aren’t just for the toaster — they can infuse culinary creativity to delight consumers,” said Jessica Waller, the

general manager of Po-Tart’s parent company Kellanova Away From Home. “Krispy Kreme has done an incredible job bringing this opportunity to life, combining their iconic doughnuts with the

beloved flavors of Pop-Tarts to create a truly one-of-a-kind experience for fans of both brands.” Waller added her own excitement to crossover the two flavors “in unexpected ways.” The

collaboration is available for pickup and delivery for individual orders or by the dozen. Select retailers will also have the donuts delivered from Krispy Kreme in six-pack boxes. In late

December, Pot-Tarts became the talk of social media for its fun-filled college football bowl game between the universities of Iowa State and Miami, Florida. While the Cyclones’ victory was

thrilling enough, all eyes were on the recent postgame tradition of the winning team electing which life-size Pop-Tarts mascot they would stick in an oversized toaster and eat. “Whatever

marketing firm made the PopTart Bowl a cultural touchpoint, deserves to have a miniseries made about them,” one fan posted on X.