Those meddling kids! The reverse scooby-doo theory of tech innovation comes with the excuses baked in
Those meddling kids! The reverse scooby-doo theory of tech innovation comes with the excuses baked in"
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There’s a standard trope that tech evangelists deploy when they talk about the latest fad. It goes something like this: 1. Technology XYZ is arriving. It will be incredible for everyone. It
is _basically_ inevitable. 2. The only thing that can stop it is regulators and/or incumbent industries. If they are so foolish as to stand in its way, then we won’t be rewarded with the
glorious future that I am promising. We can think of this rhetorical move as a Reverse Scooby-Doo. It’s as though Silicon Valley has assumed the role of a Scooby-Doo villain — but decided in
this case that he’s actually the hero. (“We would’ve gotten away with it, too, if it wasn’t for those meddling regulators!”) The critical point is that their faith in the promise of the
technology is balanced against a revulsion towards existing institutions. (The future is bright! Unless _they_ make it dim.) If the future doesn’t turn out as predicted, _those meddlers_ are
to blame. It builds a safety valve into their model of the future, rendering all predictions unfalsifiable. This trope has been around for a long time. I teach it in my history of the
digital future class, with examples from the ’90s, ’00s, and ’10s. It’s still with us in the present day. And lately it has gotten _intense_. Take a look at this tweet from Balaji
Srinivasan. Click and you can read the whole thread. Srinivasan is a popular venture capitalist with a significant following among the tech class. He’s the author of _The Network State_, a
book that you probably shouldn’t read. (_The Network State_ isn’t a _good_ book, but it is a _provocative_ book, in much the same way that Elon Musk buying Twitter for $44 billion wasn’t a
_good_ investment, but it sure does make you think.) He writes a lot about the inevitability of crypto, AI, and everything else in his investment portfolio. (Balaji was a big fan of
Clubhouse. Remember Clubhouse?) > AI means a brilliant doctor on your phone. Who can diagnose you > instantly, for free, privately, using only your locally stored > medical records.
> > Do you think the doctors will be happy about that? Or the lawyers? > The artists? The others that AI disrupts? > > They’ll fight it. Hard. > > — Balaji
(@balajis) February 10, 2023 > AI directly threatens the income streams of doctors, lawyers, > journalists, artists, professors, teachers. > > That happens to be the Democrat
base! > > So they’ll lash out. Hard. AI safety for them means job security. > Everything is on the table, from lawsuits to laws. > > — Balaji (@balajis) February 10, 2023
Let’s break down what he’s doing in this tweet thread. He’s stringing together two empirical claims to establish the trajectory of an ideological narrative. CLAIM 1: AI means a brilliant
doctor on your phone, for free. CLAIM 2: AI directly threatens the income streams of doctors, lawyers, journalists, etc. Their industries will resist attempts at AI-based disruption. THE
IDEOLOGICAL NARRATIVE: These entrenched interests are going to try to short-circuit the awesome potential of AI. Democrats in government will go along with them. We ought to oppose them
today, and blame them for any shortcomings tomorrow. (That right there? That’s a Reverse Scooby-Doo, folks.) The first claim is _not even a little bit true_. AI is not, at present, a
“brilliant doctor on your phone, for free.” It is nowhere close to that. There are few stupider use cases for the current crop of generative AI tools than asking them to diagnose
non-obvious, potentially-critical medical symptoms. Recent attempts to deploy machine learning to aid COVID response went disastrously awry. There is an established track record here. It’s
terrible. AI is optimistically decades away from being suitable for such a task. It might never be an appropriate use case. Balaji is simply projecting, insisting that _in the future_, AI
companies will _surely_ solve those problems. This is a type of magical thinking. And like all _real_ magic, what they are actually attempting is an elaborate misdirection. Consider: If AI
is ever going to become your instant free doctor, the companies developing these tools are going to require a truly massive dataset. They’ll need limitless access to everyone’s medical
records. The implicit plan Srinivasan is pushing looks something like this: STEP 1: Give up any semblance of medical privacy. STEP 2: Trust startups not to do anything shady with it. STEP 3:
TKTK, something about Moore’s Law and scientific breakthroughs. We’ll work all that out later. STEP 4: Profit! Fake-it-till-you-make-it hasn’t gone _great_ for medical tech startups. The
last big one to try was Theranos, and the executives of that company (Elizabeth Holmes and Sunny Balwani) are now serving 11 and 13 years in prison, respectively. So Balaji’s imagined future
only has a chance if he can divert attention away from the pragmatic details. Now there’s actually a version of his second empirical claim that I agree with. (Hell, I made a similar
argument a couple months ago.) I expect well-credentialed industries will be much less impacted by developments in generative AI than industries that are mostly made up of freelancers.
Lawyers will be fine; digital artists are going to face a world of hurt. But this isn’t because “they’re the Democrat base.” It’s because well-credentialed industries are positioned to
represent and protect their own interests. Lawyers and doctors are the two obvious examples here. An AI _might_ be able to correctly diagnose your symptoms. But it cannot order medical scans
or prescription drugs. Insurers will not reimburse medical procedures on the basis of “ChatGPT said so.” An AI could also write a legal contract for you. Hell, you could probably track down
boilerplate legal contract language using an old-fashioned Google search too. But that will work right up until the moment when you need to enforce the contract. That’s when you run the
risk of learning you missed a critical loophole that a savvy lawyer _who specializes in the actual field_ would know about. When billionaire tech entrepreneurs like Balaji insist that AI
will replace lawyers, let’s keep in mind what they actually mean is AI will replace _other people’s_ lawyers. (Just like Elon Musk doesn’t intend to live on Mars. He wants other people to
colonize Mars for him.) It brings me back to William Gibson’s famous dictum: “The future is already here—it’s just not evenly distributed.” I’ve written about this previously, but what has
always stood out to me is that the future _never_ becomes evenly distributed. Balaji and Marc Andreessen and Sam Altman aren’t living in or constructing a future that everyone else will
eventually get to equally partake in. The uneven distribution is a persistent feature of the landscape, one that helps them to wield power and extract audacious rents. Srinivasan isn’t so
much making empirical claims here as he is telling a morally-charged story: Pledge your allegiance to the ideology of Silicon Valley. Demonstrate faith in the Church of Moore’s Law. All will
be provided, so long as the critics and the incumbent industries and the regulators stay out of the way. Faith in technological acceleration can never fail, it can only be failed. And
Balaji is hardly alone here. This type of storytelling has a strong pedigree in the archives of digital futures’ past. Tech ideologues have been weaving similar tales for decades. In 1997,
Wired magazine published a bizarre tech-futurist manifesto of sorts, “Push!” The magazine’s editorial team declared that the World Wide Web was about to end. It would be replaced,
inevitably, by “push” media — companies like BackWeb and PointCast that pushed news alerts to your desktop computer and would one day reach you on every surface of your home. They envisioned
“technology that, say, follows you into the next taxi you ride, gently prodding you to visit the local aquarium, all the while keeping you up-to-date on your favorite basketball team’s game
in progress.” The more closely you read “Push!” the less sense the argument makes. At one point they argue that Wired’s old-fashioned magazine is both pull-media and push-media. Never once
do they consider whether email might already be a well-established form of push media. The whole thing is kind of a mystery. But what they lacked in clarity they made up for in certainty.
The authors declare that the oncoming Push! future is inevitable, because “Increasingly fat data pipes and increasingly big disposable displays render more of the world habitable for media”
and “Advertisers and content sellers are very willing to underwrite this.” The web is surely dead, in other words, because Wired’s editors have seen a demo, they have a sense of some tech
trends, and they are confident advertisers will foot the bill. But then, they include this caveat: “One large uncertainty remains…If governments should be so stupid as to regulate the new
networked push media as they have the existing push media, the expansion of media habitat could falter.” (To summarize: Push! was arriving. It would be incredible for everyone. It was
_basically_ inevitable. That is, unless regulators started meddling. In that case, our glorious technological future could be denied.) At no point did they consider that the technologies
they were breathlessly hyping actually sound godawful. Advertising that follows you around a city, that nudges you to visit the aquarium even when you get in a taxi? Big ad-supported
disposable displays that you can never turn off or outrun? That sounds…like something that we’d probably _want_ regulators to curtail. In a 2019 Wired cover story, “Welcome to Mirrorworld,”
Kevin Kelly offered a surprisingly direct articulation of this perspective. It came in an essay declaring that augmented reality would soon arrive. It would be incredible for everyone. It
was, basically, inevitable. Let’s set aside whether AR has much of a future, and what that future will look like. My current answers are “maybe” and “it depends on a lot of factors that are
still very unclear.” I plan to write more on the topic once there is more substance to write about. The critical passage appears late in the piece, where he articulates his ideological
position on technology and regulation (emphasis added): > Some people get very upset with the idea that new technologies will > create new harms and that we willingly surrender
ourselves to these > risks when we could adopt the precautionary principle: Don’t > permit the new unless it is proven safe. _But that principle is > unworkable, because the old
technologies we are in the process of > replacing are even less safe_. More than 1 million humans die on the > roads each year, but we clamp down on robot drivers when they kill >
one person. We freak out over the unsavory influence of social media > on our politics, while TV’s partisan influence on elections is > far, far greater than Facebook’s. The
mirrorworld will certainly > be subject to this double standard of stricter norms. As an empirical matter, Kelly’s “Mirrorworld” (a 1-to-1 digital twin of the entire planet and everything
inhabiting it) is still a long way off. Like Srinivasan, what Kelly is doing in the piece is _projecting_ — demonstrating faith that the accelerating pace of technological change means we
are on the path he envisions. What Kelly’s writing gives us is a richer taste of the ideological project these tech thinkers are collectively engaged in: Abandon the precautionary principle!
Don’t apply the same old rules and regulations to startups and venture capitalists. Existing society has so many shortcomings. The future that technologists are creating will be better for
everyone, if we just trust them and stay out of the way! It’s a Reverse Scooby-Doo narrative. And, viewed in retrospect, it becomes easy to pick out the problems with this approach. Have
faith in the inevitability of Push!? Of Mirrorworld? Of autonomous vehicles? Of crypto, or web3, or any of the other flights of fancy that the techno-rich have decided to include in their
investment portfolio? Push! didn’t flop because of excessive regulation. The problem with autonomous vehicles is that they don’t work. Trust in crypto’s speculative bonanza turned out to be
misplaced for exactly the reasons critics suggested. My main hope from the years of “techlash” tech coverage is that we collectively might start to take the power of these tech companies
seriously and stop treating them like a bunch of scrappy inventors, toiling away at their visions of the future they might one day build. Silicon Valley in the ’90s was not the power center
that it is today. The largest, most profitable, most powerful companies in the world ought to be judged based on how they are impacting the present, not based on their pitch decks for what
the future might someday look like. What I like about the study of digital futures’ past is the sense of perspective it provides. There’s something almost endearing in seeing the old claims
that “the technological future is inevitable, so long as those meddling regulators don’t get in the way!” — applied to technologies that had so very many fundamental flaws. Those were
simpler times, offering object lessons that we might learn from today. It’s much less endearing coming from the present-day tech billionaire class. Balaji Srinivasan either doesn’t
understand the existing limits of AI or doesn’t care about the existing limits of AI. He’s rehashing an old set of rhetorical tropes that place Silicon Valley’s inventors, engineers, and
investors as the motive force of history, and regards all existing social, economic, and political institutions as interfering villains or obstacles to be overcome. And he’s doing this as
part of a political project to stymie regulators and public institutions so the tech sector can get back into the habit of moving fast and breaking things. (It’s 2023. They have broken
enough already.) The thing to keep in mind when you hear Balaji and his peers declaring some version of “the technological future is bright and inevitable…so long as those meddling public
institutions don’t get in the way,” is that this is just a Reverse Scooby-Doo. That line of thinking originates from the villain, and for good reason. The people who say such things are
ultimately up to no good.
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