Mumbrella360 recap: does journalism still pay?

_In this week’s Mumbrella360 video recap, GEOFF HIRD, publisher, Westwick-Farrow Media and chairman of Publishers Australia; former CommBank CMO ANDY LARK; LISA MESSENGER, owner and creative

director of The Messenger Group; ANDREW JASPAN, editor and executive director of The Conversation; Mumbrella’s TIM BURROWES; and ALAN OAKLEY, network editorial director for News Corp

discuss existing and emerging models of journalism._ ‘WHAT WE’RE DOING IS TRULY FUCKING AMAZING.’ Andrew Jaspan on the business model of The Conversation, connecting the public with

academics who were previously locked in the ivory tower, Fairfax banning its editors from editing its websites, how the publication used search engine optimisation and social media to drive

its content, the goal of putting the public’s trust back into journalism. Lisa Messenger talks about her magazine and CommBank’s involvement with the publication. ADVERTISEMENT A WHOLE NEW

WORLD Alan Oakley discusses the traditional models of journalism, how transactions, e-commerce, native advertising and micropayments will play a role in the future of journalism, how

subscriptions and registration are helping newspapers to know more about their audiences than ever before. Tim Burrowes talks about applying the basic rules of publishing and journalism to a

new world. PLATFORMS AND THE FUTURE The panel explores the varying platforms of the new media world and what that means for new journalists, why generalists are a thing of the past, what

journalism graduates can expect when entering the industry, why people will support great products with great journalism, and why the media should be able to sustain itself without the help

of major advertisers. KNOW YOUR AUDIENCE The panel discusses where news will be in 20 years time, why it’s hard to predict the future of journalism, the impact of multimedia on the written

word, Andrew Jaspan’s prediction that weekday newspapers will cease to be printed, hyper-local publications and why knowing your audience will help you to triumph. This video presentation

comes from June’s Mumbrella360 conference. It takes place again on June 4 and 5, 2014.