Joe hildebrand, now in magazines...

First there were the newspaper columns, the tweets, then the TV show(s), then a radio gig, then the book… And just when you thought you couldn’t get any more of Joe Hildebrand Dr Mumbo

learns he is the centre of an in depth profile by journalist Caroline Overington for the February edition of the Australian Women’s Weekly (AWW). Dr Mumbo asked AWW editor-in-chief Helen

McCabe if she was worried Hildebrand was a little overexposed given the fact that the is now no medium (print, magazine, book, TV and radio and associated online assets) where you can’t get

him… “Yep that was our original thinking and then we read the book,” said McCabe referring to Hildebrand’s new tome ‘Average Joe’. “He has a very interesting story regardless of his

burgeoning profile.” ADVERTISEMENT McCabe adds there was another reason for the profile. “The book is good too. Which you know is rare,” she tell Dr Mumbo. Having now read the profile Dr

Mumbo recommends media types get a hold of Overington’s profile which includes not only the revelation that his nickname at school was “Op-Shop Flavour” because apparently “he stank”, but

also because Hildebrand (usually known more for his funny oneliners) speaks honestly about his parents break up, his brother’s death and the birth of his first child. The Australian Women’s

Weekly February edition is out now.