Fury as premier league clubs including everton and aston villa hike shirt prices

THE BIGGEST INCREASES ARE AT EVERTON, NEWCASTLE AND ASTON VILLA, WHICH HAVE ALL HIKED PRICES BY £10 THIS PREMIER LEAGUE SEASON IN A MAJOR BLOW FOR FOOTBALL FANS 22:22, 27 Jul 2024Updated

22:26, 27 Jul 2024 Premier League clubs have been accused of exploiting fans after more than half hiked the price of replica shirts this season. The biggest increases are at Everton,

Newcastle and Aston Villa, which have all increased prices by £10. An Everton shirt now costs £75, while kits at Newcastle and Aston Villa – England striker Ollie Watkins’ club – will set

you back £80. Spurs charge the most, at £85, after slapping on an extra £5, and Chelsea shirts are also up £5 to £84.95. Tottenham and Chelsea sell the most expensive kids’ shirts, which are

now an additional £5. A Spurs one costs £65, while Chelsea fans will pay £64.99. But Brighton has hiked the price of kids’ shirts the most – up by £7 or 15% to £55. READ MORE: H&M’s new

kettlebell-shaped water bottle is the perfect accessory for gym girls Scott Dixon, from The Complaints Resolver, said: “This is a trend with clubs charging more and more every year. Clubs

should make football more affordable for fans instead of seeing them as cash cows to rinse at every opportunity. The cost of living crisis is trotted out as an excuse to rip off fans at

every opportunity, and this is no exception. “The Bank of England reported inflation remaining steady at 2% recently, so clubs hiking prices of football shirts by up to 15% cannot be

justified. Football clubs know loyal fans are willing to pay it and exploit their loyalty, although fans will question whether their loyalty is valued when they see the latest prices.

Article continues below “If you have your heart set on the latest football shirts, it may be worth waiting until after Christmas to buy in the sales. Football kits are at their most

expensive when they have just been released. Shop around as well and look for voucher codes and deals online.” Wolves are the only team to lower the price of their adult shirt, from £60 to

£58. Brentford is freezing prices after releasing a new shirt last summer – the only Premier League team to update shirts just every two years. Sources say Bournemouth – the only Premier

club yet to release new kit – is also freezing prices. Football Supporters’ Association chair Malcolm Clarke, said: “Full replica kit costs can add up for parents and the FSA would like to

see clubs put a 'sell by' date on kits to make absolutely clear how long they would be in use. Clubs who previously committed to a two-year cycle, such as Brentford, should also be

given credit for reducing costs for supporters.”