6 reasons businesses should invest in beacons now1. | by FrontDeskHelpers Co | Medium

FrontDeskHelpers CoFollow3 min read·Nov 14, 2017 --

Listen

Share

6 reasons businesses should invest in beacons now1. It allows businesses to reach out to customers at their moment of truthToday it has become increasingly critical for retailers and brands

to be able to meet today’s hyper-connected consumers on their terms, across all channels of interaction, by serving their ever-changing needs, preferences and in-store behaviors. At the same

time, it is equally important for marketers to know exactly what kind of offers is their business sensitive to.Using beacons, you will be involved in full-automated service to respond to

customers’ demands. It can be any information that helps users make decisions or perform actions — which in the end will lead to customer satisfaction2. It allows them to offer personalized

services while respecting user privacyAccording to a recent survey by Accenture, nearly 60% of U.S consumers agreed that they want a more personalized shopping experience with real-time

promotions and offers. This is exactly what beacons are helping businesses achieve.Your users will be happy with the care of them. A powerful analytics system based on Google Analytics will

allow you to easily coordinate your advertising campaign with content to broadcast it in right place.3. It’s affordable while being easy on maintenanceBeing a hardware that is low in terms

of both cost of investment and power required, beacons are very cost effective. Adding on to that, these proximity detection devices support a range of around 70 to 150 meters.Another nice

advantage is the price. The price for FDH.cloud services of advertising campaign management through the website is $10 for one advertising spot. The number of potential advertisements

broadcasted by beacon is unlimited. 4. It enables them to make impactful decisionsBeacons provide businesses with endless opportunities to collect massive amounts of untapped data, such as

the number of beacon hits and customer dwell time at a particular location within a specified time and date range, busiest hours throughout the day or week etc. Such detailed insights into

customer data equip businesses for impactful decision-making.Your customers will say for themselves by their actions. And using this data, you can offer “personal” deals to each user. 5.

It’s easy to setup and delivers impressive resultsOnce they are installed in the desired spot of operation, beacons will start pushing messages and display ad content such as images, videos,

links, forms as soon as the user comes within the range of a beacon. Irrespective of the number of users who are in the range of the beacons at the same time, beacons can perform all

proximity messaging tasks that have been assigned to them.Our support team will help to make a right decision in customizing advertising company, and set up for maximum efficiency. 6.Opens

new opportunities to build an ad networkStarting with beacons, the possibilities of new relationships with users are opened.Make personal offers from Web-push forms to your s

ubscribers, and you will not wait until customer appears in the radius of the advertising campaign.Next step is using the application Яrmarka https://rmarka.club/, which will be an

“interactive” assistant for people in daily affairs — shopping, traveling, work; help in matters of family budget and entertainment. Will be totally interactive with beacons marketing and

geo-fencing, using a Physical Web technology. Build a business on three platforms at once: proximity marketing (beacons) on https://fdh.cloud/ platform, send subscribers online-push messages

and surprise them with the capabilities of an application that interacts with advertising platform!