First look inside Sephora Liverpool ONE store ahead of opening day

First look inside Sephora Liverpool ONE store ahead of opening dayThe first 500 customers through the door on Thursday, May 22 will receive a goody bag filled with

productsBookmarkShareCommentsWhat's OnByEmilia BonaContent Editor13:00, 21 MAY 2025BookmarkSephora in Liverpool ONE (Image: Liverpool Echo)

Liverpool's new Sephora store is set to open its doors to customers tomorrow morning, and the ECHO can offer an exclusive first look inside the Liverpool ONE shop before the official

opening. On the day, guests can expect live entertainment, exclusive giveaways, and a “celebration like no other.”

The new store is a beauty lover’s dream, with 135 of the world’s best brands under one roof. Queues are expected to form several hours before the store officially opens tomorrow, with

Sephora fans desperate to get their hands on one of the brand’s famous goody bags.

Sephora has confirmed the first 500 customers through the door on Thursday, May 22, will receive one of the coveted goody bags. Liverpool ONE has said queueing will not be permitted any

earlier than 10pm today - Wednesday May 21,

At 7am on Thursday, May 22, Sephora will present the first 500 queue members with fabric wristbands. If you do not have a fabric wristband given by Sephora, you will not be able to claim a

goody bag.

‌The new store occupies a 6,727-square-foot space formerly occupied by the shoe and sportswear brand Footlocker on South John Street.

Sephora’s team of beauty advisors will be on hand to offer customers an array of bookable services across make-up, skincare, hair, and brows.

‌The Liverpool ONE site will be Sephora's eighth UK store, forming the next part of their growing retail portfolio. Sephora UK’s MD Sarah Boyd previously said: "We have had immense demand

from our fans in Liverpool to open a store in their wonderful city, and we are excited to have found the perfect location.

“We have been connecting with local beauty lovers and cultural thought leaders across the region, and have been blown away by the remarkable warmth, support and energy we have received from

everyone.

"Liverpool truly is a city that takes great pride in its commitment to community, diversity and celebrating its rich and vibrant history. Liverpool has been a key location in our brand

expansion plans, and we were prepared to wait for the right opportunity, which our amazing Liverpool ONE location provides.

"It was, in fact, one of the first cities we visited when we were planning our UK launch, as we know how vibrant and exciting the local beauty community is. As we prepare to welcome both new

and existing customers, we are looking forward to creating an incredible shopping experience in an exciting store format that reflects the spirit of the city.”

These photos show what shoppers can expect to find inside the new store.

The store has a huge range of products from Sephora's own collection

A number of luxury skincare brands are featured in the store's skincare section

The store has a huge choice of brands - many of which are exclusive to Sephora

Shoppers can pick up viral Sol De Janeiro products in store

The store's dedicated brow bar

Self service tills are available, as well as cashier desks

Makeup By Mario is one of the popular brands stocked in store

Tatcha is another viral brand that can be found in store

A 'hot on social media' section is dedicated to products that are blowing up on TikTok and Instagram

The Sephora Collection is extensive and includes make-up and beauty products

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