Loose women star makes brutal admission after itv cuts

NADIA SAWALHA WAS EMOTIONAL AS SHE DISCUSSED THE CHANGES 16:28, 29 May 2025 Loose Women's Nadia Sawalha struggled to hold back tears as she described ITV's changes to the daytime

schedule as "brutal". The shake-up will come into force in January next year and see Good Morning Britain extended by 30 minutes until 9.30am. The additional runtime means Lorraine

Kelly's self-titled chat show will be cut by 30 minutes and run from 9:30am - 10am. Another change to Lorraine will see the number of episodes slashed, as it will only air for 30 weeks

of the year. During the other weeks when Lorraine isn't on the air, Good Morning Britain will be extended and run from 6am - 10am. This Morning will remain in its 10am - 12.30pm slot

on weekdays throughout the year. Loose Women will continue for an hour from 12.30 - 1.30pm. However, the number of episodes will also be reduced to air on a season basis for 30 weeks of the

year in the same way as Lorraine. Loose Women previously operated on this schedule from 2006 - 2016. On her YouTube channel, The Sawalha-Adderleys, Nadia said: "What’s been brutal,

absolutely brutal, over the last week, honestly I feel tearful about it, is that hundreds of people… are going to be made redundant out of the blue, these are all the people behind the

scenes that support us in every way.” She accepted that inflation was “insane, and cuts have to be made”, before becoming emotional. She said: “A lot of my friends and colleagues on this

show and have worked for ITV have been there for decades… and I can’t tell you how upsetting it was to see people walking around numb with shock and fear about what they are going to do…

(when) television is coming very slowly to its natural end.” She added the announcement had “been so awful, it has been worse than whatever trolls have been saying about our shows that we

feel really protective of”. Nadia said: “Do you know what, at the moment, all of us on screen are in work and are proud of what we do. But behind the scenes there are people that are really

suffering, and what you don’t realise is when you attack the show you attack them, because you never see all the army of people behind the scenes and how hard they work. “So to all my

friends and colleagues behind the scenes that have just got a huge shock out of the blue, I’m so sorry. “And (my husband) Mark (Adderley) knows just how upset I’ve been at home about it. I

just can’t bear it. So just be f****** kind (to) people.” Kevin Lygo, managing director of ITV’s Media and Entertainment Division, said the changes will be “generating savings which will

allow us to reinvest across the programme budget in other genres”. He said: “These changes also allow us to consolidate our news operations and expand our national, international and

regional news output and to build upon our proud history of trusted journalism at a time when our viewers need accurate, unbiased news coverage more than ever.” Earlier this month, ITV chief

executive Dame Carolyn McCall said the company was making “good progress” on a cost-cutting drive, and she expected to make £30 million of non-content savings during 2025. Article continues

below Other changes to the channel include making Coronation Street and Emmerdale only half-hour instalments, and Dancing On Ice being “rested”. Dancing On Ice previously took a break after

the ninth series in 2014 before making a comeback in 2018. Coronation Street currently airs for three hour-long episodes a week, while Emmerdale has four 30-minute episodes and one

hour-long instalment.