Asda put 'back on the right path' after winning back shoppers with price cuts

Express

Asda put 'back on the right path' after winning back shoppers with price cuts"


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The UK’s third biggest supermarket, owned by US giant Walmart, has suffered more than big four rivals Tesco, Sainsbury and Morrisons as expanding German chains Lidl and Aldi have increased


their UK market share rapidly. 


Asda, whose pre-tax profit fell by nearly 19 per cent to £791.7 million last year, said same-store sales excluding petrol were up 1.8 per cent in the three months to the end of June after


takings jumped by 16 per cent over Easter. 


Walmart chief, Doug McMillon, said: “Customers are responding to investments in price and store experience by visiting more often and increasing their basket sizes. 


"There’s still much more to be done but we’re clearly heading in the right direction.” 


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Sean Clarke, former head of Walmart’s Chinese business brought in a year ago as Asda chief executive, said it had attracted 275,000 new customers in the second quarter. 


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