Asda winning back shoppers with price cuts, figures suggest
Asda winning back shoppers with price cuts, figures suggest"
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The UK’s third biggest supermarket, owned by US giant Walmart, has suffered more than big four rivals Tesco, Sainsbury and Morrisons as expanding German chains Lidl and Aldi have increased
their UK market share rapidly. Asda, whose pre-tax profit fell by nearly 19 per cent to £791.7 million last year, said same-store sales excluding petrol were up 1.8 per cent in the three
months to the end of June after takings jumped by 16 per cent over Easter. Walmart chief, Doug McMillon, said: “Customers are responding to investments in price and store experience by
visiting more often and increasing their basket sizes. "There’s still much more to be done but we’re clearly heading in the right direction.”
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