Boots shoppers rush to buy 'best serum in the world' as olay item slashed to £10

Boots has once again brought back its popular £10 Tuesday sale today - offering fantastic discounts on some of its top beauty products. The high street's favourite this week features

incredible markdowns on beloved brands including Maybelline, No7, Soap and Glory, alongside many others. The sale extends across various items, from skincare and makeup must-haves to sun

care essentials for the upcoming summer getaways. More than 180 different items have been marked down to just £10 for today only, with one of the standout bargains being the Olay Regenerist

2 in 1 Active Firming Day Cream and Serum, usually retailing at £30. Boots' promotion on the serum surpasses Superdrug's price of £16.99, meanwhile Amazon has dropped their price

from £34 to just £10. Designed to firm, renew, and moisturise the skin, it also aims to diminish the visibility of fine lines and wrinkles. READ MORE: SHOPPERS CAN’T STOP RAVING ABOUT FAKE

TAN GIVING ‘A BEAUTIFUL SUN-KISSED GLOW’ READ MORE: NEXT SHOPPERS DISCOVER £30 'FLATTERING' LINEN TROUSERS 'PERFECT FOR SUMMER' Additionally, the serum boasts an

impressive average user rating of 4.5 out of five stars on both Boots' and Amazon's websites, indicating a strong endorsement from thousands of customers, reports Chronicle Live. A

satisfied customer exclaimed: "Excellent product - easy to apply and just feels like silk on your skin, almost like having a facelift (I would imagine) as my neck, chest and jawline

are now smooth, clear and almost age-free!". Echoing the sentiment, another happy user noted: "I'm 59 and this product has definitely improved the texture and appearance of my

skin. It seems firmer and more 'alive'. It's only been three weeks so far and I am thrilled with the results." A third buyer exclaimed: "Perfect for dull and tired

faces! It's the best one I ever used first thing in the morning! Love that my skin is hydrated but not sticky and oily." Another delighted customer shared: "My skin is silky

smooth and I look much younger than my years. Olay products leave no greasy residue, the serum went a long way for the tiny amount used and my skin feels wonderful." Several other users

reported that their skin looked "better than it has in years" with some claiming to be "gobsmacked" by the results and even going as far as to call it the "best

serum in the world". Nonetheless, the serum didn't suit everyone. One dissatisfied user said: "This serum is highly perfumed. After application my skin went very pink, no

swelling or pain involved but obviously not suitable for my skin." Moreover, a handful of buyers mentioned they saw no noticeable changes to their skin, with another customer noting:

"Whilst this serum doesn't seem to have caused any massive breakouts, I can't say I've noticed a massive improvement in my skin either." In the same £10 Tuesday

sale, shoppers also spotted the L'Oreal Paris Age Perfect Midnight Cream as another anti-ageing gem, that usually retails for £29.99.