Strategy | drive visible impact | england hockey

WHAT WE WANT TO ACHIEVE TOGETHER To produce and release high-quality, engaging content that shares the love of the game, captures the passion, builds a deep connection and amplifies the

voices of the hockey community with new and existing participants. And with greater engagement comes the opportunity to attract increased commercial investment. WHAT DOES SUCCESS LOOK LIKE?

* Commercial growth that enables us to reinvest back into our game and continue to raise the profile of the sport. We will do this by identifying the right partners for the right product and

ensuring all partners are aligned with hockey’s values * Increasing the awareness of hockey as a sport amongst children ages 7-13 and parents of children age 5 -15 through engaging content

across relevant channels  * Increasing positive brand sentiment of England Hockey amongst the hockey community * Increasing positive perception of hockey as a sport for me and as a sport for

good (i.e., a sport that positively impacts sustainability and inclusion) HOW ARE ENGLAND HOCKEY GOING TO LEAD AND SUPPORT THIS? WE WILL BE A REAL HOME FOR THE SPORT IN ENGLAND This means

being the central hub for all hockey communications through improved visibility and coverage of our incredible national leagues; and promoting hockey, clubs, volunteers, coaches and umpires.

We know we need to take a step up in marketing and communications. So our communications will always have our purpose at their heart, sharing a love of the game, the physical and mental

benefits to participants, the communities it builds and it’s impact beyond. WE WILL INCREASE VISIBILITY OF ENGLAND AND GREAT BRITAIN INTERNATIONAL HOCKEY TEAMS WE ARE GOING TO MAKE SURE THAT

OUR INTERNATIONAL MATCHES REACH THE LARGER AND MORE DIVERSE AUDIENCES THAT THEY DESERVE. We will broadcast hockey through multiple content platforms. We will amplify the positive influences

and voices of our national teams around the topics of equality, diversity and inclusion and our planet (sustainability). WE WILL DEVELOP RELEVANT YOUTH BASED CONTENT We are going to put a

greater focus on the next generations and their part in the future of hockey, with more youth based content across relevant platforms. WE WILL FOSTER DEEPER AND LONGER TERM RELATIONSHIPS

WITH COMMERCIAL PARTNERS We will establish partnerships that are aligned to our values and enhance our commitments to young people, Equality, Diversity & Inclusion and Sustainability. In

line with this, we will increase commercial income that can be reinvested into the sport. WE WILL GET MORE FANS INTO HOCKEY STADIUMS We will ensure the stadium fan experience is more

diverse, inclusive and representative of society. In turn this allows us to increase the attendance and profitability of England Hockey run international games. We will develop an event plan

and align major event hosting to Big Stadium Hockey plans.