Greggs sausage roll dubbed ultimate 'british icon' gets madame tussauds waxwork

THE UK PUBLIC HAS SPOKEN AND ANNOUNCED THEIR NEW BIGGEST ICON – AND NOW ITS BEING IMMORTALISED THROUGH WAX AND PUT ON DISPLAY FOR VISITORS ACROSS THE WORLD TO SEE 16:00, 01 Jun 2025 This

article contains affiliate links, we will receive a commission on any sales we generate from it. Learn more The humble Greggs sausage roll has achieved a landmark that many in Britain can

only dream of – the true pinnacle of icon status. World famous waxwork museum Madame Tussauds has announced they're immortalising the pastry snack with its own life-like wax model.

Launching just in time for National Sausage Roll Day (June 5), the savoury superstar will be presented in full glory, perched on a regal blue velvet cushion, atop a classic plinth, complete

with a commemorative plaque. It's the first time a pastry has reached such dizzying heights of fame, and it's awarded to the snack which flies off the shelves at a rate of one

million a week. Not only that, it has officially been declared as a British icon. For a limited time only, the beloved British classic has secured a top spot in the Baker Street attraction’s

Culture Capital Zone alongside the likes of Sir David Attenborough, Stormzy and William Shakespeare. The zone is a space dedicated to those who’ve helped shape the landscape of British

culture; from trailblazing artists to political giants and now, the golden, flaky pastry icon of British cuisine has also reached star status, with nearly one in two (46%) Brits recognising

the Greggs Sausage Roll as a bona fide British icon. Handcrafted in detail by the talented Madame Tussauds London studio artists, the one-of-a-kind replica Sausage Roll marks the first time

an individual food item has ever been given the celebrity treatment. The figure follows the exact same making-of process as human figure creations, using the same traditional plaster

moulding method as Madame Tussaud herself - from sample measurements, to clay moulds, to wax sculpts, to the hand painted details. New research has revealed the Greggs Sausage Roll ranks

among the country’s most treasured British icons, coming higher in the newly released chart than the entire cast of Gavin & Stacey, Oasis’ Gallagher brothers, the legendary Sticky Pub

Carpet, and one of the UK’s most recognisable soap characters, Eastenders’ very own Ian Beale. Gen Z were particularly pastry passionate with over three quarters (76%) agreeing to the

Sausage Roll’s Brit icon status. The study also highlights just how iconic the Greggs Sausage Roll has become. When asked which UK cultural symbols should be immortalised on a postage stamp,

it stood proudly alongside national favourites like the Tyne Bridge, Wetherspoon’s, and the hotly debated supermarket meal deal. Jo Kinsey, Studio Manager at Madame Tussauds London, said:

"The Greggs Sausage Roll is synonymous with British culture - we just had to put it in our Culture Zone. Our artists have put in numerous hours to capture every detail of this popular

menu item, The pressure was on to capture it perfectly because we know how passionate Brits are about their favourite pastry! "We took the process very seriously, making this creation

the same way we make all our figures at the attraction. We're delighted to honour its iconic status with a history-making feat - the first time an individual food item has had the

honour of having its figure at Madame Tussauds London. We can’t wait for guests to be stopped in the tracks at the life-like sausage roll - just in time for National Sausage Roll Day."

Rosin Currie, CEO at Greggs, added: “We’re thrilled that Madame Tussauds London has chosen to honour the Greggs Sausage Roll in such a unique and iconic way. It’s a true celebration of a

national favourite, and we couldn’t think of a more fitting tribute in the lead-up to National Sausage Roll Day. Seeing our Sausage Roll receive the celebrity treatment is a proud and

slightly surreal moment for all of us at Greggs.” Article continues below The sausage roll icon will be available to view through June at Madame Tussauds. _FOR THE LATEST BREAKING NEWS AND

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