Alison hammond hails this 'hydrating' and 'plumping' primer that costs under £11

THE BELOVED THIS MORNING HOST RECENTLY SUNG THE PRAISES OF THIS HIGH STREET BEAUTY BUY. 12:34, 30 May 2025 This article contains affiliate links, we will receive a commission on any sales we

generate from it. Learn more Beauty fans will agree that's there's not much worse than perfecting a makeup look, just for it not to last throughout the day. That's why a

primer can be the star of a skincare routine. One that has earned a bit of a cult reputation recently is Maybelline's Grippy Serum Makeup Primer that is said to provide grip for

"up to 24 hours". It's so popular that Alison Hammond recently sung its praises. The host of This Morning recently collaborated with the high street brand, wearing the primer

to highlight how it remains "plumping" and "hydrating" in multiple scenarios such as at the gym, out clubbing and more. READ MORE: BEAUTY FANS RACE TO BUY

'LUXURIOUS' £17 SERUM THAT 'REVERSES WRINKLES BY FIVE YEARS' READ MORE: FIVE STAR-RATED EYELASH GROWTH SERUM THAT 'WORKS WITHIN TWO WEEKS' ON SALE NOW

What's more, is that the high street beauty buy is seriously affordable, with a 30ml costing just £10.80 on Amazon, while Superdrug and Boots offer it for £10.99. Unlike other primers

on the market, Maybelline's uses a serum-like dropper to provide an "ultra blendable" formula and a serum-to-grip technology that works within 20 seconds of application.

Maybelline Grippy Serum Makeup Primer, 30ml £10.80 Amazon Buy here Get long-lasting wear with this primer that uses niacinamide to deliver an "ultra blendable" formula that grips

to makeup, offering up to 24 hours worth of wear. Formulated with two percent niacinamide, it grips to your makeup, offering a long-lasting look that is said to never feel cakey or heavy on

the skin thanks to the "24 hours worth of hydration." Maybelline isn't the only brand to offer a long-lasting grip, as NYX's The Face Glue, which is on offer at

Lookfantastic for £7.19, is also said to offer "24 hours worth of hydration and wear." It's not just high street brands, as many luxury beauty fans have also raved over the

£40 Charlotte Tilbury Wonderglow that has been designed to leave the skin looking "radiant" and "dewy." Meanwhile, it's not just Alison that is a fan of the

Maybelline Serum Primer, as it has amassed a 4.7 rating based on hundreds of reviews on the makeup brand's website, with reviews saying it makes their skin look "glowy" and

"flawless." JOIN THE DAILY RECORD WHATSAPP COMMUNITY! Get the latest news sent straight to your messages by joining our WhatsApp community today. You'll receive daily updates

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like. To leave our community click on the name at the top of your screen and choose 'exit group'. If you’re curious, you can read our Privacy Notice. One five-star review read:

"This is an amazing primer and makes you make look flawless and doesn’t feel greasy at all. I really recommend this primer if you are looking for one that is not greasy and light weight

on the face. So good!" Someone else remarked on its holding power by saying: "This is no joke when it says grippy it means grippy. This product not only grippy but it helps your

makeup stay on 24/hrs." While another beauty buff wrote: "Love it!! Foundation sticks perfectly without looking cakey or patchy. Also it lasted pretty well and helped my skin look

more glowy. It comes in a glass container and for the price you can’t beat it!" BEAUTY DEAL OF THE WEEK Looking for last minute gift inspiration for dad ahead of Sunday, June 15. Then

don't fret, as we have you covered, as no-one can go wrong with a new bottle of cologne, and we have spotted Versace's The Dreamer for him Eau de Toilette for 67 percent less at

Superdrug. Hailed for being "underrated" and "truly unique", a large 100ml bottle of this fragrance has been dropped from £74 to £24, allowing you to make a huge saving

of £50 and get in a thoughtful gift. Described as "warm" and "fresh", Versace's Dreamer is an aromatic fragrance that, while belonging to the cologne family, is said

to boast a variety of notes that make it suitable for both men and women. The scent opens on vibrant notes of juniper, tarragon, and artemisia, before blending into heart notes of iris,

lily and flax flowers to add a touch of softness. It then ends on a comforting base of tobacco blossom and amber, offering a smoky, luxurious finish. The transparent, clear fragrance itself

is housed in an opulent glass bottle that has been embossed with the iconic medusa logo, representing the luxury aesthetic of the iconic fashion house. Versace's Dreamer EDT has managed

to earn glowing reviews and a 4.6 rating from shoppers, with one saying: "Truly unique and dreamy fragrance. It's a great fragrance but it's underrated. Guys you have to try

this one, it's great for all year round." And someone else wrote: "Not to be overlooked. This is a lesser known Versace men's fragrance but oh my it is gorgeous ! Hubby

loved it and amazing value for money." Versace's The Dreamer For Him Eau de Toilette (100ml) can be bought for 67 percent less AT SUPERDRUG NOW. Some users have reported noticing a

"sticky" or "tacky" residue being left on the skin, with one three-star review reading: "This primer grips extremely well but I feel like it leaves that sticky

residue. Also creates texture on my face which I don’t usually get with any other primers/without. For eye lid primer this would be great." Although, others have preferred the formula

as it helps their makeup to last, as one said in response: "This is hands down the best drugstore primer I have ever used. I am typically not a fan of this sticky consistency but I

can’t say enough good things about it. It absorbs so well and makes my makeup stay twice as long. So good!!" And another fan of the primer wrote: "Lightweight texture, sinks in

quickly and makes makeup smooth on seamlessly. It doesn’t pill, it’s hydrating but not thick or sticky. I like how it also benefits the skin, it contains niacinamide so is hydrating and adds

a layer of protection between the skin and makeup." Purchase Maybelline's Grippy Serum Makeup Primer for £10.80 on Amazon. Meanwhile, it can also be bought at both Superdrug and

Boots for £10.99. Article continues below