Morrisons makes huge changes to more card loyalty scheme that benefits all

Morrisons has unveiled a modification to its More Card loyalty scheme, enabling all members to accumulate additional points whilst shopping. The supermarket chain has verified that More Card

holders can now accrue points even when they aren't buying at Morrisons, courtesy of an expansion of the programme. From this point forward, loyalty customers can amass points with

over 300 participating brands including eBay, Just Eat, Very, Expedia and ASOS, among numerous others. To earn More Points, customers are required to log into the Morrisons More App or

website, proceed to the partner site and finalise their purchase. All purchases must be conducted through the Morrisons More App or website for points to be allocated. More points are then

tracked and automatically added to shoppers' accounts. READ MORE: MAY BANK HOLIDAY AND HALF-TERM THINGS TO DO AROUND COVENTRY This new digital-only feature is accessible to all

registered More Card customers and provides customers with extra avenues to augment their points on purchases outside of Morrisons, meaning they can earn 'Fivers' more rapidly.

Once customers have amassed 5,000 points, these can then be exchanged for a £5 voucher - known as a Morrisons 'Fiver' - to be redeemed on future purchases in store or online,

reports the Express. The introduction of More Partners is a response to customer feedback requesting more methods to earn rewards and forms part of Morrisons' ongoing investment in

delivering superior value and convenience for its loyalty members. Kate Lavery, Morrisons loyalty director, remarked: "We're always looking for ways to make the Loyalty scheme even

more rewarding. More Partner Points means our customers can now collect More Points on their everyday purchases beyond the weekly shop - whether they're buying clothes, gifts, or

booking a holiday. It's another step towards helping customers save more, more often." The enhanced More Partners programme is available for use via the More App and the website,

with a full roster of participating retailers accessible within the app. For those not yet part of the scheme, signing up for a More card is cost-free online, through the More Card app or by

picking up a physical card in-store. Applicants must be at least 18 years of age and a UK resident to qualify for a card which grants access to reduced prices on numerous Morrisons

products.