Paris diners pay with washing-up
Paris diners pay with washing-up"
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MARKETING STUNT SAW RESTAURANT BILLS EXPRESSED IN PLATES, PANS AND CUTLERY INSTEAD OF EUROS A WASHING-UP liquid company has offered Paris restaurant-goers the chance to eat for free - on
condition that they do the dishes afterwards. The marketing stunt, based on the old idea of washing up when you cannot afford to pay, saw diners at a popular bistro in the sixth
arrondissement given a "bill" at the end of their meal expressed in dishes, cutlery and pans instead of euros. Sinks were set up in the main dining area for customers to clean up
after themselves. A basic starter involved washing up four knives or forks, while a bigger main dish would require a pan and several plates to be cleaned. La Bastide d'Opio was renamed
Mir Restaurant for the three-day stunt, named after the washing-up liquid brand behind the campaign. [embedded content] If the pop-up restaurant had stayed open much longer, it could have
run into trouble with the social contributions body Urssaf. Last year, the group tried to fine a Brittany bar-owner €9,000 for asking customers to bring their glasses back to the counter -
claiming it amounted to "illegal work".
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