64% of people in france consider boycott of us products amidst trade war

SEVEN OUT OF TEN PEOPLE ALSO SAY THEY MAY STOP BUYING AMERICAN BRANDS IN SUPERMARKETS AS ATLANTIC RELATIONS CONTINUE TO DETERIORATE Nearly two-thirds of French people are considering

boycotting US products in the wake of newly-introduced tariffs, a recent study shows.  The study by market researcher Discurv*, conducted after American President Donald Trump announced 25%

import tariffs on steel and aluminium from the EU, shows widespread support for a shift in consumer habits. Read more: Trump tariff row: How much - and what - does the US export to France

and vice versa 64% said they are considering switching away from some US products, although this was higher in certain sectors. Up to 70% of shoppers said they would look to replace American

products with French or EU alternatives when buying groceries. Similar numbers said they would switch to non-American goods in the automotive (65%) and fast food (64%) sectors.  However,

the numbers were decidedly lower when it came to e-commerce products, streaming platforms, and social networks, where American brands are dominant and European alternatives are harder to

find. SOCIAL AND ECONOMIC REACTION  The response is not purely economic - although frequent threats of further tariffs threaten spilling over into a full-blown EU-US trade war – as many

goods in these sectors are currently unaffected by the current economic measures in place. However, it is a social response to the perceived aggression of the new regime in Washington, with

Europeans as a whole banding together against the US.  “These results show the extent to which international tensions can have a direct impact on consumer behaviour,” said Managing Director

of Discurv Jérôme Labbé. Currently, one in four French people say they avoid all American products (or as many as possible), and 40% said they would join a wider boycott if a collective

movement was launched.  Tensions have flared across the Atlantic since Donald Trump became president in January.  Another recent poll showed nearly three-quarters of French people no longer

view the US as an ally of France.  Read more: New poll: How do people in France view relationship with the US? Last week French politician Raphaël Glucksmann said the Statue of Liberty

should be returned to France as these ideas are no longer represented in the US.  Read more: French party leader says Americans should return Statue of Liberty This led to White House Press

Secretary Karoline Leavitt saying “it’s only because of the United States of America that the French are not speaking German right now… so they should be very grateful to our great country.”

> 2. As the press secretary for this shameful Administration said: > without your nation, France would have "spoken German." In my case, > it goes further: I would simply

 not be here if hundreds of thousands > of young Americans had not landed on our beaches in Normandy. > pic.twitter.com/Yy4ELT7OuL > — Raphael Glucksmann (@rglucks1) March 17, 2025

Plans by the US to slash the number of consulates in France have seen widespread backlash and protests, including from American citizens who live in Europe.  Read more: Update: Americans

protest possible consulate closures across France *Study carried out by the Discurv institute from 13 to 16 March 2025 among a sample of 1,000 French people representative of the French

population in terms of region, gender, age and social class