Boots insider on the foundation that 'flew off the shelves'

THIS FOUNDATION HAS BEEN A HIT WITH SHOPPERS EVER SINCE IT WAS RELEASED. LAUREN CODLING and NINA CRIGHTON 11:45, 10 Feb 2025 This article contains affiliate links, we will receive a

commission on any sales we generate from it. Learn more Shopping writer Nina Crighton worked in the Boots beauty hall for two and a half years and witnessed firsthand which beauty items were

hot sellers. One item that consistently buzzed through the tills was KVD Beauty Good Apple Skin-Perfecting Foundation Balm, now £23.80 from £34 — a product that grabbed customer loyalty

week in and week out. The brand underwent a transformation after tattoo artist and cosmetics titan Kat Von Dee handed over her enterprise to Kendo Brands, leading to its rebranding as KVD

Vegan Beauty in 2020. The Good Apple Foundation emerged just one year after, catching fire on TikTok for its novel balm consistency and full-coverage prowess that pledges to diminish pore

visibility. What sets this foundation apart is its promise to camouflage skin imperfections while still maintaining a 'skin-like' appearance. It even claims the ability to conceal

tattoos and skin discolourations, reports the Liverpool Echo. READ MORE: Glossybox Valentine's Day edit offers big savings on Bobbi Brown, No7 and moreREAD MORE: Hair removal device

that promises 'softer legs' in just 'weeks' has price cut by £140 However, the end result should be a hydrated, healthy look without appearing like you're wearing

much makeup. The product description suggests starting with a small amount and building it up as you go — it comes in light, medium, tan and deep shades. Nina added: "I didn't get

the chance to test the product out myself, as it was always sold out, but I did swatch one of the testers on the back of my hand to feel the texture. It instantly covered any veins on my

hand, felt thick, and did have a glow." Boots shoppers have also been lavishing praise on the highly-acclaimed foundation. One customer effused: "I've tried every foundation,

and this one is unbeatable. I have very dry skin, but this foundation isn't bad for me. So full coverage, it lasts for longer as you only need a little bit. My favourite part is that it

wears well throughout the day; it almost gets better the longer you wear it." Sarah expressed her delight, exclaiming, "Best foundation I've ever used! Great coverage but

light/thin product. Every other foundation on me transfers or separates throughout the day, but this doesn't. I'm going to buy this forever." Samantha couldn't contain

her fondness, remarking: "I absolutely love this product! It blends like butter and feels like satin on the skin. It's definitely one of the best products I've bought in a

long time. Plus, the brush I bought with it is amazing as well because I bought the bundle. I highly recommend doing that." Despite many satisfied customers, not all responses were

perfect. Leanne encountered issues with colour matching, admitting: "The formula itself is great, but the shade was way off. I have fair, neutral skin, which made me look like a

ghost." Article continues below Kathleen left a nuanced critique, stating, "This product is a little thick and cakey. It does conceal imperfections, however." Nina added,

"From personal experience, after trying a sample on the back of my hand, it did feel thick, which may be a factor for some to consider." Alternatively, Space NK sells the Monika

Blunder Beauty Cover Foundation/Concealer, which is 40% off, down to £27 from £45. Jones Road also has the £42 What The Foundation, which offers softer coverage. A cheaper option could be

the No7 Beauty Balm Tinted Skin Veil SPF15 40ml for £15.95.