Movie theaters are reopening. Will fans return?

MoneyWatch Movie theaters are reopening. Will fans return? By Megan Cerullo Megan Cerullo Reporter, MoneyWatch Megan Cerullo is a New York-based reporter for CBS MoneyWatch covering small

business, workplace, health care, consumer spending and personal finance topics. She regularly appears on CBS News 24/7 to discuss her reporting. Read Full Bio Megan Cerullo April 2, 2021 /

10:34 AM EDT / MoneyWatch

Movie theaters in the U.S. are reopening, complete with ribbon-cutting ceremonies to celebrate the dusting off of seats more than a year after movie houses across the country went completely

dark due to the COVID-19 pandemic. 

Indeed, crowded theaters with packed seating to watch Hollywood's latest releases posed a tremendous risk to Americans' health when COVID-19 infection rates were at their peak, testing was

scarce and effective vaccines were nonexistent. 

But as the vaccine rollout accelerates and restrictions on businesses loosen, cinema operators are reopening theaters with social distancing and other safety measures in place. 

For example, the iconic TCL Chinese Theater in Hollywood, California, reopened this week with a ribbon-cutting to celebrate the return of audiences. Masks are required and patrons must keep

six feet of distance from one another. Groups will be separated by plexiglass seat dividers. 

Regal Cinemas is also slated to reopen hundreds of screens in California, Florida, New York, Nevada, Oklahoma, Tennessee, Texas and Washington on Friday, allowing major studios to release a

backlog of titles whose openings were delayed due to the pandemic. 

It remains to be seen whether U.S. audiences will feel safe returning to theaters. Studios have been eyeing trends in China and other foreign countries, where pent-up moviegoers have eagerly

returned to theaters. 

Hollywood is hoping American audiences will share foreigners' same enthusiasm. Warner Brothers' and Legendary Entertainment's Godzilla vs. Kong raked in $70 million in China on its opening

weekend.

Highlighting sanitation and safety measures will be essential to luring audiences back to theaters.

IMAX chief executive Richard Gelfond told CBS News' Margaret Brennan that safety is top of mind as theaters reopen: 

"They have to evoke cleanliness when you come in and I think the staff has to continue to egress and exit in certain ways that make people feel safe," Gelfond said. 

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vaccines Trump administration yanks Moderna's bird flu vaccine research funding RFK Jr. dropping COVID vaccine guidance for kids, pregnant women COVID-19 Megan Cerullo Megan Cerullo is a New

York-based reporter for CBS MoneyWatch covering small business, workplace, health care, consumer spending and personal finance topics. She regularly appears on CBS News 24/7 to discuss her

reporting.

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