Shopping for a care recipient poses challenges for caregivers

Caring for a loved one can mean helping out with all aspects of life — including shopping. A new AARP survey examining the buying patterns of caregivers found that most (93%) said they

shopped for their loved one and about three-quarters (73%) used at least some of their own money to pay for items. The poll comprised a nationally representative sample of the 48 million

adults in the U.S. who provide unpaid care to an adult family member, friend, or neighbor—collectively known as family caregivers regardless of familial relation. Groceries were most often

purchased, followed by household basics and toiletries, according to the survey. Caregivers spent the most money on groceries, specialized medical equipment, and car-related items. Most

caregivers bring care recipients along to shop at least some of the time (39%) or often (20%), yet 40% rarely or never do. Notably, while most make their purchases in person, many face

obstacles in stores and are turning online to shop. Some said caregiving responsibilities made it harder to shop because it was difficult to afford everything needed (40%). Other prominent

challenges: finding time to go to the store (36%) and stores not making it easy to bring the care recipient (28%). Among the sources of caregiver worries when shopping with their loved ones

was potential exposure to illness, inadequate parking, and lack of seating in stores. While 70% of caregivers polled said they prefer to shop in person (to be able to see products and not

wait on delivery), 69% sometimes or often buy items online for their care recipients (lured by free shipping, saving time, and avoiding lines). About half (47%) pick up items in-store when

ordering online. Prioritizing the caregiver market can benefit retailers, the AARP report found. Three-quarters of adult caregivers shop for themselves when out buying for their loved ones.

What can stores do to better cater to caregivers and their loved ones? Respondents most often suggested the need for a sanitary environment, more seating, parking for caregivers, longer

store hours, and the availability of helpful pharmacists. Other ideas included having special hours, wider aisles to accommodate wheelchairs, low-stimulation sensory environments, improved

restroom facilities, and availability of transportation to the store. METHODOLOGY The AARP survey was conducted in June and July of 2023 by phone and online. The sample of 1,824 unpaid

caregivers ages 18 and older was balanced by gender, age, education, race/ethnicity, region, and AARP Membership. For more information, please contact Alessandra Raimondi at

[email protected]. For media inquiries, please contact External Relations at [email protected].