False ads offer stimulus money for hearing aids

The mailers even included a document “designed to look like a check made out to the recipient for $1,000,” according to the FTC. That document was called an “Official Authorized Voucher” and

featured instructions to endorse the back of the voucher. “Call Today to Secure Your Stimulus Money,” the mailers urged. The mailers said the $1,000 stimulus could be used for “advanced

digital technology hearing aids,” a claim the FTC called deceptive. The documents also said government statistics show “over one million individuals over 60 in Missouri have a hearing loss

that affects their quality of life,” another claim labeled deceptive. (There are only roughly 1.47 million people age 60 and older in the state, the Missouri Census Data Center says.)

MAILERS SENT IN MAY The FTC and Missouri's attorney general sent the warning letters, which identified five deceptive claims in the hearing aid mailers that were sent “in or about May

2020." The CARES Act, signed into law in late March, authorized economic impact payments — also referred to as stimulus checks — of up to $1,200 for individuals and $2,400 for married

couples, plus $500 for each qualifying child. But that law “does not provide vouchers to purchase hearing aids” and neither of the two companies singled out “are authorized to provide any

assistance under the CARES Act,” wrote Todd Kossow, the FTC's Midwest regional director in Chicago. Nor is there any Missouri COVID-19 or hearing aid stimulus package, he wrote in the

warning letter. At FTC headquarters in Washington, spokesman Jay Mayfield said Wednesday he could not comment on whether the mailers were sent to consumers in Missouri alone or in other

states as well. Ear to Hear Healthcare has 26 locations in Florida and locations in Arizona, Arkansas, Illinois, Indiana, Kentucky and Missouri, its website says. The FTC's warning

letter was sent to the company's office in Estero, Florida, a Gulf Coast community south of Fort Myers. The warning letter to Zephyr Hearing Aid Center went to a hearing aid center in

Troy, Missouri. (Zephyr, its website says, is now known as Ear to Hear Healthcare.) OWNERS BLAME MARKETING FIRM Those letters were addressed to three people, including Jason Petty and

Michael Brown, who told AARP Thursday their business had hired the marketing company that sent the mailers to people in Illinois and Missouri. The mailers are no longer going out, according

to the men, who said they own Ear to Hear Healthcare LLC. Petty and Brown, in a joint phone interview, said they were the victims of circumstance, put the onus on the marketing company and

said they had replied “appropriately” to the FTC. “To our knowledge, the case is closed, and the business is in good standing,” Petty said.